Samira Far founded No.2, the 100% bamboo, eco-friendly, silky, strong and stylish toilet paper brand in 2019. Inspired by the idea that toilet paper doesn’t have to be an afterthought, and fascinated by the fact that one small decision like what we wipe with can have such a huge environmental impact, Samira set out on a mission to change the way people think about toilet paper, how they buy it, and what they can expect in terms of both quality and sustainability. Realizing that the toilet paper industry was dated and dusty, literally, and that brands were only competing on their softness factor, she got excited to bring a typically mundane product to life in an environmentally friendly, fashionable way.
The result? No.2: A perfect marriage of luxury, convenience, and sustainability. With an entrepreneurial spirit that runs deep in her blood and driven by an insatiable need to fix unsatisfactory consumer experiences, Samira developed a toilet paper line that will transform the way the world wipes and banish what Far coined as “butt-crumble” forever.
Now, hold that “Butt Crumble” thought!
Or, can we talk about “Butt Crumble” for a second?! Is this the first you’ve heard of it? Think about it…you have probably had it! Those annoying pieces of rolled up toilet paper residue left behind after a solid wipe.
No.2, is a new toilet paper brand that is on a mission to eliminate Butt Crumble WHILE reducing your Carbon Buttprint.
That’s right! No. 2 is made of 100% bamboo, so it provides a logical, sustainable, eco-chic alternative to other dusty, crumbly leading brands that are made of virgin tree pulp (stop destroying our forests, please!) or recycled paper (have you felt that texture on your bum?!) Yikes!
Samira Far personally tested a whole lot of different paper materials to create a smooth and silky toilet paper that gives a strong, clean wipe. And it’s better for the environment. Talk about a win win!
No.2 comes wrapped in a stylishly designed recycled paper that you won’t want to hide under the sink, so say good-bye to that unsightly plastic wrap. Launching with seven custom patterns including florals, animal prints and geometric shapes, the on-trend TP is sure to add a stylish twist on any bathroom.
No.2 retails for $34 for 24 rolls with the option to subscribe and save. Customers purchase the innovative and creative toilet paper on an interactive, cheeky website, GoNo2.com, which calculates an individual’s toilet paper needs in order to ship the right quantity so you’re never left with “butt crumble” again.
The No. 2 brand also includes accessories. Recognizing that pretty much everyone poops with their phone in hand, No.2 offers up a cleaner solution through an artfully crafted wall mounted toilet paper holder with a built in shelf for your phone ($29). The line will also offer an attractive, modern freestanding storage stand ($59) with more designs rolling out in the future.
For more information on this great new brand of toilet paper go to www.GoNo2.com.