Toyota salutes Negro League Baseball with 2020 Highlander Commercial.

Image for post
Image for post

Toyota pays tribute to 100 years of Negro Leagues Baseball with a creative commercial for the all new 2020 Toyota Highlander.

The legend himself James “Jim” Robinson, former captain of the Kansas City Monarchs, is in the commercial and was present at the “Go Highlander Home Team Media Brunch”, that took place at the Apollo Theater in New York City on February 19, 2020.

Image for post
Image for post

The panel discussion that took place amongst NLB, Jim Robinson, Toyota Executive Program Manager Craig Payne and Corey D. Seaton VP-Creative Director for Burrell Communications was informative and insightful as the panelists spoke about what it meant for Toyota to embark upon such a historical and influential campaign in the African American community.

Image for post
Image for post

As this campaign displays that Toyota respects the community, and shares in its heritage.

Black History Month means a lot in the African American community, therefore this campaign could not have been launched at a better time.

Image for post
Image for post

In addition, Toyota presented Harlem Little League with a $25,000 donation!

Image for post
Image for post

“Home Team” will begin airing on March 30, 2020.

Make sure you test drive the 2020 Toyota Highlander.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store