ViaPlay U.S launch at Swedish Residence in NYC

Photos by Kenneth Kencaid

I had the pleasure of attending the ViaPlay U.S launch cocktail reception at the Swedish Residence in New York City. The reception was a semi formal event attended by an excited audience interested in the content that the streaming service will provide in the United States.

The event was attended by top executives of the streaming service including President and CEO Anders Jensen; Swedish film director Lassee Hallstrom who has directed films, Hilma and Cidar House Rules and Ulrich Thomsen of the hit series Blacklist.